Yale is an internationally recognized institution. Between the university and the hospital system, Yale represents the very best in medicine. It also happens to be massive.
I worked on creating a new website for Yale Surgery. They had a lot of data that needed to go on the site, with changing doctors over time and busy schedules to work with.
This project employed a deep understanding of information architecture and user interface planning. How do you give people with different problems access to different information? How do you keep it personal?
Photo and video are some of the best ways to convey humanity on a site. Good writing helps, but our culture is extremely visual.
We began by having a series of personal photos taken with the actual doctors there interacting with patients. You could use stock photography of doctors, but it wouldn’t feel right. They needed to be the same faces, the same personalities as what patients had or would experience being there. I also personally interviewed many of the doctors with video. The combination of photo and video were key elements in keeping the humanity of the site.
We broke the information down into stemmed systems that could lead patients to the right information from multiple places. The back end of the site was comparatively simple and could be updated regularly from within the organization. It allows for a fluid system that can handle complex needs.
Yale Surgery’s website is now another piece of what keeps them ahead. It delivers complex routing through human-centric content.